EFNOTE and Kurzweil Featured Front and Center at InfoComm 2024
Typically, InfoComm Vegas doesn’t use too many of it’s resources to promote musical instrument manufacturers, which actually creates quite an opportunity to not only be seen, but to shine in a corner of the market saturated with tech tech tech. One large company and one skyrocketing up-and-comer did exactly that, and shine we did because of it.
ProCraft, the integration company (founded by Something Corporate bassist Kevin “Clutch” Page), brought out our Kurzweil K2700 Workstation Keyboard and our EFNOTE mini™️ to be showcased at Christie Digital’s visually impressive booth, which aside from displaying the best LED products in the world, was also celebrating their 95th birthday as a brand, as well as multiple employees’ 20 and 30 year anniversaries with the company.
Now that Something Corporate is releasing hits and touring again, Kevin’s company ProCraft has built an entirely LED piano facade that fits over singer Andrew McMahon’s famous upright axe that he pens and performs their hits on nightly. Andrew had a appearance obligation at Bonnaroo Music Festival, so Kevin himself fabricated a multi-keyboard stand to encase our Kurzweil and a secondary Micro-Korg, then lit up the stage with HD visuals, providing a super unique creative environment. Kevin called his good friends, our own Michael Bedard and songwriting partner and singer David Bennett, to perform a couple of hour and a half sets of originals and covers with a “happy hour” theme. A party ensued…
Meanwhile in another hall, the ProCraft booth was simple and clean, built for meetings and lounging, but with an EFNOTE PRO 500 setup for people to play on and discuss. For having such a small footprint at this conference, we buzzed the event hard and had many guests come by, when word of mouth spread. Many relationships were established, and it was an all around great look for EFNOTE and Kurzweil, two of the amazing brands in the Artesia Pro stable!
ProCraft is an official dealer of EFNOTE Drums, and has been integrating them into many of the largest, most reputable brands in the world.
Thank you Kevin, ProCraft and Christie Digital and your staffs for trusting our products and team to represent you all at the show!
Check out this cover of Sunflower by Post Malone and Swae Lee, played by Michael Bedard (on the EFNOTE mini™️) and David Bennett (on the Kurzweil K2700 Workstation Keyboard) from the stage at Christie Digital’s booth.